Influencer Monitor

For trustworthy influencer marketing
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“With the Influencer Monitor, we found a post that violated the Dutch Advertising Code for Alcoholic Beverages. After notifying the advertiser, the post was removed within 24 hours.”
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Used by
Influencer Monitor is used by self-regulatory organisations, industry associations, creator agencies and brands. See how it could help you get a grip on influencer marketing and book a call!
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Step by step
After a quick onboarding with one of our experts, you will quickly be assessing posts and addressing offenders.
1.
Target
Determine which creator channels you want to keep track of.
2.
Calibrate
Adjust content filters to suit your specific monitoring needs.
3.
Detect
Distil advertising from organic content and determine its compliance with advertising rules and regulations.
4.
Act
Reach out to parties that generate problematic content and report your findings to your industry and public.
Get a grip
Influencer Monitor allows you to search vast amounts of social media content on signals of advertising malpractice. Various AI-analyses help you determine whether posts might violate advertising rules and regulations.

Creator Channels

Stay up-to-date on your market

Social media platforms offer no way to save and query large amounts of posts. And how would you track one creator across platforms? We gather all content in one place. Currently, we support monitoring YouTube, Instagram and TikTok  channels. Content is updated daily.

Content Filters
Pick up the signal from the noise

Analyzing social media posts quickly becomes an insurmountable task. Therefore, Influencer Monitor sports an ever-growing arsenal of content filters: Descriptions, captions, speech and on-screen text can be sorted by keywords. You can also detect underage children and brand logos. We help you spend time only on relevant content.

Guided Compliance

Swiftly rate the offending and the compliant

Determining compliance with advertising rules will always require expert judgement. That doesn’t mean we cannot speed up the process. When assessing content, Influencer Monitor points out key details to help you make a decision.

Automated Reporting
State your case with data

There are enough baseless claims about influencer marketing. You bring facts. When you make statements about the state of influencer marketing, you can back them up with Influencer Monitor statistics. Whether you decide to follow up violations with a friendly chat or formal complaint, you have all the details in hand.

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Recognition
Global authorities on advertising self-regulation have recognized our work via several awards. To us, this underlines the need for practical tools that help the industry get a grip on influencer marketing.